How can an SMB (small & medium size business) compete with a large company? How can an SMB compete with a firm that spends 10x their budget every month? This is a question that I hear all the time at conventions and seminars that I speak at. No worries I have many answers and will provide a few for you right now.
Hire a good Agency: Obviously Internet Business Ideas and Marketing is an agency that manages fortune 500 and many SMB’s as clients. So we know both sides of coin. A good agency will give you an opportunity for your ad to be seen just as much as the competition. Hire someone that will set proper expectations, has experience, will intimately learn about your business, and desires to have you as a lifelong client. SMB’s need tender loving care and a marketing company must be able to provide that service with reasonable time expectations.
Don’t be the cheapest on market: You will never compete with Amazon, Macy’s, Target, Walmart,...more
This is a dilemma that most companies eventually go through. There are many factors that go into determining what is the best decision for your firm. So let’s address the elephant in the room. Internet Business Ideas and Marketing LLC is an agency. I will offer the best solution that most successful business implores. Regardless I will give some pros and cons to aid in your decision.
An In-house person will be at your fingertips to make decisions in a split second. Although an agency will get back with you in a timely manner, majority of the time they won’t be as available as someone who works down the hall.
Initially hiring an agency may seem expensive but when you pencil out the cost you will be surprised to know this is untrue. Here is the annual salary for hiring an average in house specialist:
SEO: $42,000 Web Designer: $52,000 PPC: $50,000 Social Media: $53,000 Mobile App Developer:...more
1.5 days off for all Ibi Marketing employees!! Half day Friday and all day Monday. Yes, we have awesome vacation plans for our employees. If you are interested in becoming a Sales Representative or Operations Manager don’t hesitate to contact us https://ibimarketing.com/contact-us.
Labor Day, the first Monday in September, is a creation of the labor movement and is dedicated to the social and economic achievements of American workers. It constitutes a yearly national tribute to the contributions workers have made to the strength, prosperity, and well-being of our country.
More than a century after the first Labor Day observance, there is still some doubt as to who first proposed the holiday for workers. The first Labor Day holiday was celebrated on Tuesday, September 5, 1882, in New York City, in accordance with the plans of the Central Labor Union. The Central Labor Union held its second Labor Day holiday just a year later, on September 5, 1883.
In 1884 the first Monday in September was selected as the...more
If you sell products on any search engine or shopping site, you already know there is major competition. You probably have noticed the ongoing passive aggressive battle between Google and Amazon shopping. The most recent news is that Amazon has stopped bidding on Googles product listing auction in April. Amazon has been the top bidder for almost 2 years.
Let me start by explaining what Google Shopping is. It used to be called Product Listing Ads and allows customers to search for, view and compare products. They can appear in the main search engine results page or under the shopping tab. You can select the location you want to advertise, upload products, control bids, ad schedules, and optimize ads through your merchant center linked to your Google Adwords account.
What #GoogleShopping looks like for the customer. When a customer types or says ‘blue jogging shoes’ into Google, they may see sponsored ads appearing at the top of the page and pictures. All the pictures that showing is Google...more
If you still use an abacus, watch movies on a VCR, don’t want business from anyone under the age of 50, or not interested in increasing revenue then you don’t need to read this article. Having a website today is like having a brick and mortar 50 years ago. It legitimizes your company and has made it easier for many entrepreneurs to own a business’s today.
Here are a few other reasons why you should have a website:
1. Your customers expect it.
No need to say more. If your customers expect it then you should provide it. 6 of 10 consumers expect brands to provide online content about their business on some form of digital property, and more than half head straight to the brand’s website for product information.
If you don’t have a business website, today’s digital-savvy (and impatient) customers may look elsewhere. Take a look at this list of specifics that customers say they want from a business website.
2. It provides social proof.
On July 5, 1908, a West Virginia church sponsored the nation’s first event explicitly in honor of fathers, a Sunday sermon in memory of the 362 men who had died in the previous December’s explosions at the Fairmont Coal Company mines in Monongah, but it was a one-time commemoration and not an annual holiday.
The next year, a Spokane, Washington, woman named Sonora Smart Dodd, one of six children raised by a widower, tried to establish an official equivalent to Mother’s Day for male parents. She went to local churches, the YMCA, shopkeepers and government officials to drum up support for her idea, and she was successful: Washington State celebrated the nation’s first statewide Father’s Day on June 19, 1910.
In 1916, President Wilson honored the day by using telegraph signals. In 1924, President Calvin Coolidge urged state governments to observe Father’s Day. Today, the day honoring fathers is celebrated in the United States on the third Sunday of June. In other countries–especially in Europe and Latin America–fathers are honored on St. Joseph’s Day, a traditional...more
Plenty of potential clients come to us feeling that they have been burned or SEO doesn’t work. I totally understand why they feel that way. If you want it done correctly contact our SEO experts. Some potential customers tried to go the cheap route and you know the saying….. “you get what you pay for”. Some customers tried to do it themselves but didn’t realize the hours of studying and constant updating needed to run an efficient SEO campaign. Most customers just don’t know what to look for to determine their SEO campaign is successful. I will give you a few tips on what to look for to determine a success or failure of your SEO campaign. My recommendation is to hiring a professional to achieve one’s goals.
Keyword Research- This is the most fundamental part of any online marketing campaign but most do this wrong. Plenty of customers come to us say they have no idea what or why they choose...more
Internet Business Ideas and Marketing wants to thank those who currently and have served our country. The sacrifice made by individuals and their families can never be repaid. Memorial Day is a day of remembering the men and women who died while serving, whereas Veterans Day celebrates the service of all U.S. military veterans.
The practice of having an annual day to honor those that have fallen in battle go back to the early 19th century. It has been documented that the Romans and Greeks had such a holiday but one of the earliest commemorations on U.S. soil (May 1st 1865 in Charleston S.C.) was organized by 1,000 recently freed slaves after the civil war. They were also accompanied by regiments of U.S. colored troops and a handful of white Charlestonians. In May 1868, General John A. Logan is said to have declared “May 30th Decoration Day” (later to be known as Memorial Day). Decoration Day became a national holiday in 1971 in which the name was changed to Memorial Day. Many states claim to be the founder of this day of remembrance. Although most see this holiday...more
Give a Mom a delicious dinner at Moe’s and help her business flourish during this time of celebration. You can win food and drinks by entering our contest. You can give the gift of increased income by contacting us today and get a FREE consultation. Do you know the history of Mother’s Day? It’s very interesting.
While versions of Mother’s Day are celebrated worldwide, traditions vary depending on the country. In Thailand, for example, Mother’s Day is always celebrated in August on the birthday of the current queen, Sirikit. Another alternate observance of Mother’s Day can be found in Ethiopia, where families gather each fall to sing songs and eat a large feast as part of Antrosht, a multi-day celebration honoring motherhood.
The American incarnation of Mother’s Day was created by Anna Jarvis in 1908 and became an official U.S. holiday in 1914. Jarvis would later denounce the holiday’s commercialization and spent the latter part of her life trying to remove it from the calendar. Mother’s Day continues to be celebrated by presenting mothers and other women with...more
Are your rankings suffering? Seen a drop in revenue? Google rolled out another broad core algorithm update on April 16th and was confirmed on Twitter.
On Monday, we released a broad core algorithm update, as we routinely do throughout the year……………… 2:26 PM - Apr 20, 2018
We all know that Google releases a variety of algorithms frequently. We also know that a similar algorithm was released within the last 60 days. Via twitter and rebroadcasted via various platforms, the “broad core” algorithm update is something that will occur on a regular basis throughout the year.
Google’s main goal is to improve search results and to insure relevant content. After all the main goal is to get searchers the most relevant answer to their queries.
My suggested solution: It’s not easy to answer via a short blog post but feel free to...more
We are giving away 2 (two) $25 Banko Cantina gift cards. For more information on winning this prize click
Banko Cantina, a Mexican restaurant and tequila bar, is located at 114 S. Olive Ave. in West Palm Beach, FL. This 1921 landmark building was added to the U.S. National Register of Historic Places in 1997. Banko Cantina restores the fervor that once resided inside the very same walls through its delicious food and beautiful crowd - writing a story for the next generation to tell! In addition to exceptional food, you'll experience a one-of-a-kind atmosphere with bold, beautiful hand-painted murals on the walls along with unique, stylish decor. Wander up to the third floor and enjoy our rooftop bar (open 7 p.m. to close) that overlooks downtown West Palm Beach. Our spacious second floor can be booked for private events. HAPPY HOUR - Tuesday through Friday, 4 p.m. to 8 p.m. - TACO TUESDAYS $16...more
#1: YOU’RE A LOSER- You’re losing market share every day when you don’t have a proper online marketing strategy. Your competition is gaining more market share and taking your customers because you are stuck in the early 2000’s. If you want to beat your competition and be a WINNER implement a strong marketing strategy like https://ibimarketing.com/our-services/all-in-one-ppcseosmm
#2: YOU DON’T KNOW YOUR CUSTOMERS- Digital marketing is said to be “the best measurable marketing medium ever”. Analytics offered in Search Engines and major Social Media platforms will tell you what your customers like, looking for, who are they, and when they are looking. Having digital analytics for your website is like having a Profit and Loss for your business. As you know, every business owner needs to know your P&L to be successful. It amazes me that people don’t know their online numbers otherwise known as analytics. Contact us today to get this set up for you....more
Internet Business Ideas and Marketing is an Equal Opportunity Marketing Company. At Ibi Marketing we celebrate a variety of cultures and ethnicities both internally and in the communities. Educating and participation allows for everyone an opportunity to celebrate their ethnicity and heritage. This also stimulates comradery, understanding, and knowledge which in turn will allow an equal chance for everyone’s business to flourish. We have many dynamic products that can grow every business.
Consuming Cervezas, tacos, burritos, salsa dancing, and parties is what most people think of when Cinco de Mayo is mentioned. Cinco de Mayo, or the fifth of May, is a holiday that celebrates the date of the Mexican army’s 1862 victory over France at the Battle of Puebla during the Franco-Mexican War. This is not a big holiday in Mexico but in the United States Cinco de Mayo has evolved into a commemoration of Mexican culture and heritage. Many people outside of the country of Mexico believe that Cinco de Mayo is a...more
Why start Ibi Marketing?
Internet Business Ideas and Marketing LLC (also known as IBI Marketing) was founded by Terry Redmond (currently CEO) because he discovered a deficiency in a young industry called “Online Marketing or Search Engine Marketing (SEM)”. He wanted to bring something different to the industry. Amongst his vast experience in the industry and while working at his last firm as a National and International Marketing Manager, he realized that a lot of SEM firms were “immature”. As a result he knew he eventually would have to start his own company. When using the word “immature” he meant several things such as:
- Not taking the time to educate themselves especially since the industry is constantly changing (like Panda updates and Penguin updates).
- Always taking shortcuts and are doing “black hat” or dark “grey hat” techniques.
- “Tech talking” over the heads of clients and pushing only their agendas.
- Not understanding their clients’ needs like ROI, P&L’s, hard cost per...