Do you know the value of a client? Seriously, can you tell me what the average Lifetime Value (LV) of a client to your business is worth? If not, then THIS IS A MUST READ. Do you know how to retain a client and maximize their value? Do you have multiple strategic plans to get more business from your existing clients? If you went to business school, are an accountant, marketing savant, and/or savvy when it comes to finances then this high-level blog about client value and retention may be redundant. However still call us because we have multiple detailed funnel systems and can execute a variety of strategies for your business.
Instant/Initial Value (IV) of a client versus Lifetime Value (also known as Client Lifetime Value) is something that most SMB’s don’t consider. THIS IS VERY IMPORTANT. At Internet Business Ideas and Marketing LLC, this is something that we communicate with all our clients. Our team will teach...more
Thank goodness St. Patty’s day is almost upon us because you will need the luck of the Irish if you get sued for not having an ADA compliant website. Look on the top right corner of my website and click the ADA logo to see some of the features.
Let there be no doubt that you can be sued for your website not being compliant. Call now to prevent such an event. Imagine someone who is looking for your product and services and lands on your website. They are looking to purchase $2,000 worth of your products that you offer. This potential customer has a disability (like sight or hearing) and they can’t properly access the information your web page has to offer. As a result, you have lost a client and perhaps gained a lawsuit. Click here to see most common list of industries that are involved in these type of lawsuits.
To stay abreast on being compliant with every state takes a lot of work and constant updating. Ibi Marketing has a...more
If you have a business and don’t have a marketing strategy for the holidays then you are missing out on over $20 billion that the world spends on products and services in the U.S. during those time periods. Holidays happen all throughout the year but the majority of spending comes between October 30th and February 14th (about 3.5 months). People from all over the world take advantage of these deals during this time period. It’s not too late, contact us today for a strategy specifically for your company.
Here is the list of the holidays that generate the most consumer spend per year and in no particular order (created in 2020):
· New Year.
· Martin Luther King Jr. Day
· Presidents Day
· St. Patrick's Day
· Mother’s Day
· Memorial Day
· Father’s Day
· Fourth of July
What this holiday means to Internet Business Ideas and Marketing LLC, is a time to be THANKFUL for all the tribulations and blessings that God has presented in our life. This is a day of remembrance of Native Americans whose land was taken away from them and honor the strength of their descendants. We also use this as an opportunity to spend time with family and friends while serving others in need.
When it comes to the national holiday of Thanksgiving there are many aspects one should know. In relationship to business you should know that the day of, before, and after Thanksgiving is one of the highest consumer spending times of the year. Make sure you have a good marketing strategy for holidays all year round. If you don’t have one or interested in starting a campaign contact us today for some assistance.
Thanksgiving Day is a national holiday in the United States. In 1621, the Plymouth colonists and Wampanoag Native...more
I want to take this time to thank my family, friends, and all those that have served in our armed forces. You choose a brave path and I appreciate your service. During this blog I plan on educating you on what is Veterans Day. This is also the time to remind my current clients and all those that want to do online marketing to start your holiday campaigns. Remember we have a few holidays over the next 60 days that bring out the masses when it comes to the consumption of various products and services. Just to name a few…... Black Friday, Thanksgiving, Cyber Monday, Prime Day (date varies), pre and post-Christmas, Hanukkah, Kwanzaa, New Year’s Eve, and the New Year. The question you need to ask yourself is, WHERE IS YOUR BUSINESS POSITIONED TO TAKE ADVANTAGE OF THESE OPPORTUNITIES? Contact us now as we look forward to being of service.
All military men, women, and individuals who serve in our armed forces come from all walks of life. These individuals...more
Terance Anthony Redmond
During this world-wide pandemic, you must be creative when celebrating. The goal is to stay safe as possible while enjoying the festivities. If you want to get your ideas out over the holidays season think about using online platforms to market your event. Contact us to get some ideas on how to market your products, services, and a variety of ideas. Internet Business Ideas and Marketing llc are experts in getting you the most relevant traffic desired.
Some ideas to celebrate safely:
· Throw a neighborhood parade- Everyone gets dressed up, stand 6 feet apart and show off costumes around the neighborhood.
· Trick or Treat around the house- Just like on Easter but instead of eggs, hide candy. Hide it inside and outside and make it a game. You might find that some couch cushions and bed sheets get over turned but small price to pay for a child’s joy.
· Make a special treat- Let your children...more
Congratulations and welcome back to school for students of all ages regardless if it’s virtual or in person. I feel education is passport to the future and the discovery of one’s ignorance. Most parents have replenished a bond with their off springs that money can’t buy but there are also parents who are ecstatic about getting their children out of the house. Don’t judge…..lol. Do what is best for your family while keeping EVERYONE safe that you come in contact with.
Another positive thing about children going back to school is that parents/guardians can go back to work. Those who own their own business or are the decision makers at their corporation, Ibi Marketing can help you increase revenue and brand awareness. This is essential for the growth of one’s company to maintain gainful employment. Contact us today for more information. Getting people to go back to work is essential to the economy recovering. However,...more
Take advantage of these products immediately!! They won’t be available often or for long so contact us NOW!! Rare times over the course of a calendar year does Internet Business Ideas and Marketing LLC offer certain starter packages. These are great programs, managed by experienced professionals, that accomplish realistic goals.
These are starter packages not to be confused with our regular products and services. These are designed for companies that financially don’t have the budget to invest in a “true” online marketing campaign. These are great online marketing strategies to get started and upgrade at a later date. The reason why Ibi Marketing offers such fantastic deals is due to our mission statement.
If you want to be seen online and get ranked at the top of the page fast, then PPC is the platform for you. PPC stands for pay-per-click, it’s a form of internet marketing in which advertisers pay a fee each time one of their ads is clicked hence the term Pay Per Click Marketing. Advertisers bid for ad placement in a search engine's sponsored links section so when someone searches on a keyword that is related to their business they appear.
Every time an ad is clicked, it sends a visitor to the advertiser’s website/landing page, the advertiser has to pay the search engine a fee. When PPC is working correctly it’s the best platform to reach the masses. For example, if you pay $2 a click, but the click results in a $200 sale, then you make a massive profit.
There is a lot of hard work that goes into building a successful PPC campaign. A few things are researching the...more
A few examples of Mobile Apps are Facebook, video games, booking reservations, Yelp, reward cards, Snapchat, text notifications, calculator, calendar, LinkedIn, appointment settings, coupons, flashlights, etc.; Imagine all these features and more in one location. That is the type of mobile apps that Ibi Marketing develops. We build apps starting at $750. I will explain what types of apps and features that are offered.
There are over 190 million tablets in the U.S. and 1.5 billion smart phones in the world. The average person spends 3+ hours a day on the phone in the U.S. Humans are spending more time on mobile devices than on PC’s. This is a wonderful thing if you have adjusted your marketing strategy accordingly because 6 out of 10 purchases made online start from a mobile device. If you offer internet-based services or products, I recommend using a...more
Before I go through the pros and cons of both marketing verticals I want everyone to know that I recommend having a diversified portfolio to maximize your marketing strategies.
Traditional marketing is a conventional mode of marketing that helps to reach out to a semi-targeted audience with various offline advertising and promotional methods.
· Print (magazines, newspapers, etc.)
· Broadcast (TV, radio, etc.)
· Direct Mail (catalogs, postcards, etc.)
· Telephone (telemarketing, sms marketing, etc.)
· Outdoor (billboards, fliers, etc.)
Digital Marketing is all marketing efforts that use an electronic device or the internet. Businesses and brands leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. There are only 7 types of Online Marketing:
As a Google Partner I teach classes all over the country. This is a Google class that I hosted a few months ago on how to refresh your website. Watch at your convenience to help your business. https://www.youtube.com/watch?v=3nB0oOFgaSI&feature=youtu.bemore
July 4, 1776 wasn't the day that the Continental Congress decided to declare independence, that was done on July 2, 1776 which it was signed. The start of the American Revolution happened in April 1775. Thomas Jefferson wrote the first draft of the Declaration of Independence in June 1776. The Declaration wasn't delivered to Great Britain until November 1776. Did you know that majority of blacks and people of color were still slaves? So this day isn't a celebration of independence for all Americans.
So why July 4th 1776?
The Continental Congress approved the final wording of the Declaration of Independence on July 4, 1776. They'd been working on it for a couple of days after the draft was submitted on July 2nd and finally agreed on all of the edits and changes. July 4, 1776, became the date that was included on the Declaration of Independence. The handwritten copy that was signed in August 1776 is now displayed at the National Archives in Washington, D.C.
In 1811 as the American Colonist were battling the Native Americans (Native Indians) and others to...more
Everyone has opinions and strategies about SEO. Unfortunately, I’ve found that only about half are correct. Even the ones that utilize the correct strategy and consultation have different ways of optimizing an account. To make it more confusing the industry in constantly changing. What was a good strategy 4 months ago may not be valid today.
How is the client to feel? I understand why they are so confused and it makes it hard to find a good company. Besides calling Ibi Marketing feel free to read our mission statement. If we aren’t the company for you then we will point you in the right direction to help your business.
There was a myth about 10 years ago that people still use today. The myth is that there are 200 SEO ranking factors. Per Gary Illyes from Google he mentioned at Pubcon 2018, "AI (Artificial Intelligence) is moving so fast that they don’t realize some of the updates until several weeks". Here are some...more
Before I tell you a few D.I.Y. marketing strategies to grow your business revenue and/or brand awareness be aware that it does take dedication. Doing it yourself marketing can get you great results and financially it’s fantastic because your currency is sweat equity. However, if you are short on time I highly recommend hiring a company like Internet Business Ideas and Marketing llc.
Ok now that I got that disclaimer out the way let’s give you some techniques that work today to get your business ranked.
1. Social Media Marketing: This is the easiest way to get started and you probably do it already to some degree. Do the research and find the platform that will put your business in front of individuals you want to target. Some good platforms are Facebook, Linkedin, Twitter, Instagram, Pinterest, Snapchat, Reddit, and YouTube. Facebook is the giant in the Social Media family and regardless of what platforms...more
Before you say it…….. You’re welcome :))
Get a professional, 3 page, HTTPS (secured), mobile ready, Search Engine friendly, and fantastic looking website for just $350.
I don’t know how long we will offer this rock bottom pricing for such a pristine product so take advantage of this now. The main reason why we offer this product is because we feel every business should have the ability to have a quality website. This product shouldn’t be available for only lucrative businesses. Most small business can’t afford nor have the time to build such a website. If you read our mission statement you will see how this terrific offering correlates.
This is a perfect opportunity for all start-ups, small businesses, and anyone looking to have an online presence to get an awesome website. If you don’t have a website I have one question, why not? Instead of me boring you in this blog just read the reasons why it’s imperative to have...more
Some of the best debates during our lifetime are Backstreet Boys vs. NSYNC, Coke vs. Pepsi, Twizzlers vs. Red Vines, Star Trek vs. Star Wars, Britney vs. Christina, West Coast vs. East Coast, and could Jack fit on the door with Rose in the movie Titanic.
If anyone cares, my answers are respectively: NSYNC, Coke, Red Vines, Star Wars, Team Christina, West Coast, and YES!!
However, when it comes to marketing on the internet I don’t think there is a greater debate than Search Engine Optimization vs. Pay Per Click Marketing. I went to Google campus and they had a jovial team debate (with song and skits) about which technique is better and there was no clear cut winner. You will hear many different answers but I will tell you definitively what the answer is…………………BOTH (with also some social media marketing) but if you have to choose one, the answer is, IT...more
If I had a dime for everyone who asked me this question over the years I would be wealthier that Warren Buffett or at least Lebron James. Please tell m who really likes getting called by scammers telling you that you owe the IRS? Eating dinner and a telemarketer acting as if you are the rude one.
Calls from political campaigns, debt collectors and charities are all permissible. What's not allowed are the calls from the fake IRS agents or the companies that claim you won a free vacation to the Bahamas. According to the FCC, there are some easy steps you can take to help reduce robocalls:
· Don't answer calls from blocked or unknown numbers.
· Don't answer calls from numbers you don't recognize.
If someone calls you and claims to be with XYZ company, hang up and call the company yourself. Use the company's website to find an official number.
If you do answer a call and hear a recording such as "Hello, can you hear me?", just hang up.
The same goes for a call where you're asked to press a number before being connected to a...more
Just joking people. Google Plus (Google+) it's shutting down April 2nd. Still a huge deal because over 111 million users are on this social media platform. If you have friends and pictures on this platform immediately migrate them over to your other social media platforms. To compete with marketing now days you must have a successful social media profile. If you need help growing your business via a social media platform I recommend contacting us today.
Let me give you a little background story. It should be remembered that Google+ was intended to be a rival to the mighty Facebook (despite Google’s claims to the contrary). Google realized that social media is a platform necessary for business to increase revenue and brand awareness. As a matter of fact, some social media platforms have desires of becoming search engines to compete with...more
In less than 25 seconds you will know what Internet Business Ideas and Marketing llc is all about. It’s an animated entertaining and educational video. Watch a little longer and/or go to the website to get more details on products, services, experience, and core values.more
DISCLAIMER: If I missed any holidays please note that the "Happy Holidays" covers them all.
Use this time of year to give, forgive, embrace all people, and show unconditional love to your friends and family. Internet Business Ideas and Marketing LLC wishes you a wonderful holiday season.
No matter the time of year, you should have a holiday strategy to increase awareness and revenue. Contact us today to get started.more
It is more important than ever to do proper SEO to attract an audience to your platform(s). Google algorithms are changing rapidly due to AI. Clients are searching many different ways than years prior. I have some solutions that will get you results.
Who is your customer base? What are they looking for? How do they prefer to find you? How are you communicating with them? This is the first step to resolving some of your issues. You must find out who these individuals are and have the answer to those questions. This is something that should be done in life. How you communicate with others is imperative to how you will be treated and how others perceive how you treat them. Knowing this you should also apply the same mentality to your marketing strategy.
You must answer your audience in the language that they speak or more importantly HEAR YOU. I’m not talking linguistically (although that is obvious) but technically. Does your...more
Run for the hills when an online marketing person tells you “I guarantee traffic and/or a specific return on investment”. Online marketing professionals should never guarantee ROI and Traffic. WE DON’T CONTROL SEARCH ENGINES AND SOCIAL MEDIA PLATFORMS!! Every platform has their own algorithm that is constantly changing and NOBODY knows exactly how it works. Google, Yahoo, Bing, Amazon, Facebook, linkedin, Twitter, Pinterest, Instagram, and many more have their own agenda and algorithms. If you can’t control or know when algorithm changes, what exactly they are, and how does it affect your company then you essentially can’t guarantee results.
Although confident in our skills and a track record of proven results, we don’t guarantee ROI and Traffic. Internet Business Ideas and Marketing LLC is truthful, transparent, and in constant communication with our clients. At Ibi...more
How can an SMB (small & medium size business) compete with a large company? How can an SMB compete with a firm that spends 10x their budget every month? This is a question that I hear all the time at conventions and seminars that I speak at. No worries I have many answers and will provide a few for you right now.
Hire a good Agency: Obviously Internet Business Ideas and Marketing is an agency that manages fortune 500 and many SMB’s as clients. So we know both sides of coin. A good agency will give you an opportunity for your ad to be seen just as much as the competition. Hire someone that will set proper expectations, has experience, will intimately learn about your business, and desires to have you as a lifelong client. SMB’s need tender loving care and a marketing company must be able to provide that service with reasonable time expectations.
Don’t be the cheapest on market: You will never compete with Amazon, Macy’s, Target, Walmart,...more
This is a dilemma that most companies eventually go through. There are many factors that go into determining what is the best decision for your firm. So let’s address the elephant in the room. Internet Business Ideas and Marketing LLC is an agency. I will offer the best solution that most successful business implores. Regardless I will give some pros and cons to aid in your decision.
An In-house person will be at your fingertips to make decisions in a split second. Although an agency will get back with you in a timely manner, majority of the time they won’t be as available as someone who works down the hall.
Initially hiring an agency may seem expensive but when you pencil out the cost you will be surprised to know this is untrue. Here is the annual salary for hiring an average in house specialist:
SEO: $42,000 Web Designer: $52,000 PPC: $50,000 Social Media: $53,000 Mobile App Developer:...more
4 weeks of vacation for all Ibi Marketing employees. Half day on Fridays. Yes, we have awesome benefits for our employees. If you are interested in becoming a sales representative or Marketing Manager don’t hesitate to contact us https://ibimarketing.com/contact-us.
I feel this is a day to celebrate ALL human beings who positively contribute to our society the best they can. It usually takes an economic depression, worldwide pandemic, war, or personal injury to truly appreciate a good day’s work. At Ibi Marketing we take pride in our hard work which reflects in our client’s success. Individuals that are giving their best efforts to make this world a better place, they should be commended
Labor Day, the first Monday in September, is a creation of the labor movement and is dedicated to the social and economic achievements of American workers. It constitutes a yearly national tribute to the contributions workers have made to the strength, prosperity, and well-being of our country.
More than a century after the...more
If you sell products on any search engine or shopping site, you already know there is major competition. You probably have noticed the ongoing passive aggressive battle between Google and Amazon shopping. The most recent news is that Amazon has stopped bidding on Googles product listing auction in April. Amazon has been the top bidder for almost 2 years.
Let me start by explaining what Google Shopping is. It used to be called Product Listing Ads and allows customers to search for, view and compare products. They can appear in the main search engine results page or under the shopping tab. You can select the location you want to advertise, upload products, control bids, ad schedules, and optimize ads through your merchant center linked to your Google Adwords account.
What #GoogleShopping looks like for the customer. When a customer types or says ‘blue jogging shoes’ into Google, they may see sponsored ads appearing at the top of the page and pictures. All the pictures that showing is Google...more
If you still use an abacus, watch movies on a VCR, don’t want business from anyone under the age of 50, or not interested in increasing revenue then you don’t need to read this article. Having a website today is like having a brick and mortar 50 years ago. It legitimizes your company and has made it easier for many entrepreneurs to own a business’s today.
Here are a few other reasons why you should have a website:
1. Your customers expect it.
No need to say more. If your customers expect it then you should provide it. 6 of 10 consumers expect brands to provide online content about their business on some form of digital property, and more than half head straight to the brand’s website for product information.
If you don’t have a business website, today’s digital-savvy (and impatient) customers may look elsewhere. Take a look at this list of specifics that customers say they want from a business website.
2. It provides social proof.
On July 5, 1908, a West Virginia church sponsored the nation’s first event explicitly in honor of fathers, a Sunday sermon in memory of the 362 men who had died in the previous December’s explosions at the Fairmont Coal Company mines in Monongah, but it was a one-time commemoration and not an annual holiday.
The next year, a Spokane, Washington, woman named Sonora Smart Dodd, one of six children raised by a widower, tried to establish an official equivalent to Mother’s Day for male parents. She went to local churches, the YMCA, shopkeepers and government officials to drum up support for her idea, and she was successful: Washington State celebrated the nation’s first statewide Father’s Day on June 19, 1910.
In 1916, President Wilson honored the day by using telegraph signals. In 1924, President Calvin Coolidge urged state governments to observe Father’s Day. Today, the day honoring fathers is celebrated in the United States on the third Sunday of June. In other countries–especially in Europe and Latin America–fathers are honored on St. Joseph’s Day, a traditional...more
Plenty of potential clients come to us feeling that they have been burned or SEO doesn’t work. I totally understand why they feel that way. If you want it done correctly contact our SEO experts. Some potential customers tried to go the cheap route and you know the saying….. “you get what you pay for”. Some customers tried to do it themselves but didn’t realize the hours of studying and constant updating needed to run an efficient SEO campaign. Most customers just don’t know what to look for to determine their SEO campaign is successful. I will give you a few tips on what to look for to determine a success or failure of your SEO campaign. My recommendation is to hiring a professional to achieve one’s goals.
Keyword Research- This is the most fundamental part of any online marketing campaign but most do this wrong. Plenty of customers come to us say they have no idea what or why they choose...more
Internet Business Ideas and Marketing wants to thank those who currently and have served our country. The sacrifice made by individuals and their families can never be repaid. Memorial Day is a day of remembering the men and women who died while serving, whereas Veterans Day celebrates the service of all U.S. military veterans.
The practice of having an annual day to honor those that have fallen in battle go back to the early 19th century. It has been documented that the Romans and Greeks had such a holiday but one of the earliest commemorations on U.S. soil (May 1st 1865 in Charleston S.C.) was organized by 1,000 recently freed slaves after the civil war. They were also accompanied by regiments of U.S. colored troops and a handful of white Charlestonians. In May 1868, General John A. Logan is said to have declared “May 30th Decoration Day” (later to be known as Memorial Day). Decoration Day became a national holiday in 1971 in which the name was changed to Memorial Day. Many states claim to be the founder of this day of remembrance. Although most see this holiday...more
Give a Mom a delicious dinner at Moe’s and help her business flourish during this time of celebration. You can win food and drinks by entering our contest. You can give the gift of increased income by contacting us today and get a FREE consultation. Do you know the history of Mother’s Day? It’s very interesting.
While versions of Mother’s Day are celebrated worldwide, traditions vary depending on the country. In Thailand, for example, Mother’s Day is always celebrated in August on the birthday of the current queen, Sirikit. Another alternate observance of Mother’s Day can be found in Ethiopia, where families gather each fall to sing songs and eat a large feast as part of Antrosht, a multi-day celebration honoring motherhood.
The American incarnation of Mother’s Day was created by Anna Jarvis in 1908 and became an official U.S. holiday in 1914. Jarvis would later denounce the holiday’s commercialization and spent the latter part of her life trying to remove it from the calendar. Mother’s Day continues to be celebrated by presenting mothers and other women with...more
Are your rankings suffering? Seen a drop in revenue? Google rolled out another broad core algorithm update on April 16th and was confirmed on Twitter.
On Monday, we released a broad core algorithm update, as we routinely do throughout the year……………… 2:26 PM - Apr 20, 2018
We all know that Google releases a variety of algorithms frequently. We also know that a similar algorithm was released within the last 60 days. Via twitter and rebroadcasted via various platforms, the “broad core” algorithm update is something that will occur on a regular basis throughout the year.
Google’s main goal is to improve search results and to insure relevant content. After all the main goal is to get searchers the most relevant answer to their queries.
My suggested solution: It’s not easy to answer via a short blog post but feel free to...more
We are giving away 2 (two) $25 Banko Cantina gift cards. For more information on winning this prize click
Banko Cantina, a Mexican restaurant and tequila bar, is located at 114 S. Olive Ave. in West Palm Beach, FL. This 1921 landmark building was added to the U.S. National Register of Historic Places in 1997. Banko Cantina restores the fervor that once resided inside the very same walls through its delicious food and beautiful crowd - writing a story for the next generation to tell! In addition to exceptional food, you'll experience a one-of-a-kind atmosphere with bold, beautiful hand-painted murals on the walls along with unique, stylish decor. Wander up to the third floor and enjoy our rooftop bar (open 7 p.m. to close) that overlooks downtown West Palm Beach. Our spacious second floor can be booked for private events. HAPPY HOUR - Tuesday through Friday, 4 p.m. to 8 p.m. - TACO TUESDAYS $16...more
#1: YOU’RE A LOSER- You’re losing market share every day when you don’t have a proper online marketing strategy. Your competition is gaining more market share and taking your customers because you are stuck in the early 2000’s. If you want to beat your competition and be a WINNER implement a strong marketing strategy like https://ibimarketing.com/our-services/all-in-one-ppcseosmm
#2: YOU DON’T KNOW YOUR CUSTOMERS- Digital marketing is said to be “the best measurable marketing medium ever”. Analytics offered in Search Engines and major Social Media platforms will tell you what your customers like, looking for, who are they, and when they are looking. Having digital analytics for your website is like having a Profit and Loss for your business. As you know, every business owner needs to know your P&L to be successful. It amazes me that people don’t know their online numbers otherwise known as analytics. Contact us today to get this set up for you....more
Internet Business Ideas and Marketing is an Equal Opportunity Marketing Company. At Ibi Marketing we celebrate a variety of cultures and ethnicities both internally and in the communities. Educating and participation allows for everyone an opportunity to celebrate their ethnicity and heritage. This also stimulates comradery, understanding, and knowledge which in turn will allow an equal chance for everyone’s business to flourish. We have many dynamic products that can grow every business.
Consuming Cervezas, tacos, burritos, salsa dancing, and parties is what most people think of when Cinco de Mayo is mentioned. Cinco de Mayo, or the fifth of May, is a holiday that celebrates the date of the Mexican army’s 1862 victory over France at the Battle of Puebla during the Franco-Mexican War. This is not a big holiday in Mexico but in the United States Cinco de Mayo has evolved into a commemoration of Mexican culture and heritage. Many people outside of the country of Mexico believe that Cinco de Mayo is a...more
Why start Ibi Marketing?
Internet Business Ideas and Marketing LLC (also known as IBI Marketing) was founded by Terry Redmond (currently CEO) because he discovered a deficiency in a young industry called “Online Marketing or Search Engine Marketing (SEM)”. He wanted to bring something different to the industry. Amongst his vast experience in the industry and while working at his last firm as a National and International Marketing Manager, he realized that a lot of SEM firms were “immature”. As a result he knew he eventually would have to start his own company. When using the word “immature” he meant several things such as:
- Not taking the time to educate themselves especially since the industry is constantly changing (like Panda updates and Penguin updates).
- Always taking shortcuts and are doing “black hat” or dark “grey hat” techniques.
- “Tech talking” over the heads of clients and pushing only their agendas.
- Not understanding their clients’ needs like ROI, P&L’s, hard cost per...