What is PPC (Pay Per Click)?

If you want to be seen online and get ranked at the top of the page fast, then PPC is the platform for you. PPC stands for pay-per-click, it’s a form of internet marketing in which advertisers pay a fee each time one of their ads is clicked hence the term Pay Per Click Marketing. Advertisers bid for ad placement in a search engine's sponsored links section so when someone searches on a keyword that is related to their business they appear.

Every time an ad is clicked, it sends a visitor to the advertiser’s website/landing page, the advertiser has to pay the search engine a fee. When PPC is working correctly it’s the best platform to reach the masses. For example, if you pay $2 a click, but the click results in a $200 sale, then you make a massive profit.

There is a lot of hard work that goes into building a successful PPC campaign. A few things are researching the competition, selecting the right keywords, organizing those keywords into well-organized campaigns and ad groups, to setting up PPC landing pages that are optimized for conversions. Search engines reward advertisers who can create relevant, intelligently targeted pay-per-click campaigns by charging them less for ad clicks. Make sure you have an expert do your campaigns to maximize your ROI.

Google Ads (formerly known as Google AdWords) is the single most popular PPC advertising system in the world. This platform enables businesses to create ads that appear on Google’s search engine and other Google properties.

Who wants to be ranked #1? How to get there is technical in nature but I will broad stroke the main points. Factors to appear on top of the page is based on and advertiser’s Ad Rank, a metric calculated by multiplying two key factors – CPC Bid (the highest amount an advertiser is willing to spend) and Quality Score (a value that takes into account your click-through rate, relevance, and landing page quality). This system allows winning advertisers to reach potential customers at a cost that fits their budget.

When I speak with a potential client, I often here them say they are ok or doing well with their PPC marketing. I usually ask what if I can save you more money and we will look at your account for free and with no obligation. When someone allows us to do this we get 9 out of 10 clients and they become lifetime clients. Contact us today for your free review.