Top Factors that your website ranks well.

Everyone has opinions and strategies about SEO. Unfortunately, I’ve found that only about half are correct. Even the ones that utilize the correct strategy and consultation have different ways of optimizing an account. To make it more confusing the industry in constantly changing. What was a good strategy 4 months ago may not be valid today.

How is the client to feel? I understand why they are so confused and it makes it hard to find a good company. Besides calling Ibi Marketing feel free to read our mission statement. If we aren’t the company for you then we will point you in the right direction to help your business.

There was a myth about 10 years ago that people still use today. The myth is that there are 200 SEO ranking factors. Per Gary Illyes from Google he mentioned at Pubcon 2018, "AI (Artificial Intelligence) is moving so fast that they don’t realize some of the updates until several weeks". Here are some important factors that make sure your website ranks well are:

Title Tags: It should be no surprise that title tags are important. If you don’t what title tags are they are part of HTML that explains the title of a web page. These SERPs (Search Engine Results Page) allow for title tags to be seen.

Mobile Friendly: Your website must be mobile friendly. THAT’S IT!! Click here for more details .

Your website must be HTTPS: Since August 2014 Google made it official and if you don’t have a secured website you will be penalized.

Geolocation: Optimizing for the physical location you are in or where you want to do business is optimal. There are a variety of strategies to doing this so don’t hesitate to call for more details.

Website Speed: Making sure your website is fast is important for ranking factors and keeping Google happy. In 2010 Google stated “You may have heard that here at Google we’re obsessed with speed, in our products and on the web. As part of that effort, today we’re including a new signal in our search ranking algorithms: site speed.”

Some other ranking factors are Page Rank, Domain Authority, Anchor Text, and User intent/behavior. Who knows what factors will be important or how much weight they will hold in the next several months. Regardless you should use several SEO strategies when ranking your website.