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As Seen in MSN: From Clicks to Customers: How Ibi Marketing Delivers Digital Growth

Building a successful digital marketing strategy requires more than simply capitalizing on popular trends or relying on short-sighted tactics like clickbait content and spammy email campaigns. Instead, it’s better to partner with a digital marketing agency that can drive sustainable growth for your business.

To get a glimpse into how marketing agencies can drive real, long-term growth, we sat down with Terry Redmond, CEO of Internet Business Ideas and Marketing LLC (also known as Ibi Marketing), a Florida-based agency with over twelve years of experience. He shared with us that creating a genuine bond with clients is Ibi Marketing’s secret to crafting personalized digital marketing strategies that foster lasting success.

Here’s what we learned from Mr. Redmond and the marketing gurus at Ibi Marketing, including their secret formula for success and the impressive results they’ve achieved for multiple brands.

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A Look at Ibi Marketing's Services

When asked about the kind of services Ibi Marketing offers, Mr. Redmond was able to proudly say that there’s really nothing they don’t do. If it has to do with building an online presence, they have a team of experts who can get it done.

Here are some of their core offerings:

  • Search Engine Optimization (SEO)
  • Pay-per-Click Advertising (PPC)
  • Social Media Marketing (SMM)
  • Website Design
  • Mobile App Development

Ibi Marketing also offers a range of supplementary solutions, including content creation, e-mail marketing, programmatic marketing, reputation management, and more.

Ibi Marketing's Secret Formula

Mr. Redmond is very proud of the diverse team Ibi Marketing has built, a vast collective of experts in various fields that allow them to deliver a comprehensive range of services. However, he made it clear that their success depends more on their unwavering commitment to a set of core principles:

Integrity and Ethical Business Practice

Ibi Marketing’s leaders prioritize building trust with their clients. They maintain the highest standards of integrity, transparency, and accountability in all interactions. This is the cornerstone of their philosophy, with Mr. Redmond saying, “From initial consultations to campaign execution, we act in our clients’ best interests, providing honest advice and delivering results aligned with their goals and objectives.”

Holistic Marketing Approach

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The team at Ibi Marketing believes in using a well-rounded strategy. Rather than focusing on one solution, they conduct a comprehensive approach to digital marketing — even if it means going beyond the specific services requested by their client.

Unwavering Commitment to Innovation

In our conversation with Mr. Redmond, he stressed that the “rules” of digital marketing are always changing, and what works today won’t always work tomorrow. Unfortunately, many marketing agencies rely on the same tried-and-true strategies year after year — when in reality, that’s not enough to compete in the ever-evolving world of digital business. That’s why Ibi Marketing is committed to staying abreast of industry changes and actively exploring new and innovative strategies, techniques, and tools.

Tailored Solutions for Every Business

Ibi Marketing understands that every business is unique. Therefore, they invest time in understanding each client’s needs, challenges, and aspirations, enabling them to create custom-designed solutions. This personalized approach ensures the services they provide deliver the most results to their clients.

Beyond Numbers: The Client Stories That Define Ibi Marketing

When we asked Mr. Redmond for a few examples of Ibi Marketing’s past success, he was able to give us several impressive examples of how they’ve helped brands from all over the world rejuvenate their marketing campaigns and see incredible results.

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Multifaceted Marketing Transforms Law Firm

A South Florida law firm sought to improve its online presence and generate leads. Ibi Marketing crafted a customized campaign using SEO, social media marketing, and PPC. Ibi Marketing's multifaceted approach transformed the law firm's online presence over two years. Their visibility score skyrocketed, and the number of keywords ranking on the first two pages of Google increased by 1,082%, resulting in significant business growth. Through Ibi Marketing’s efforts, this law firm now experiences an estimated $350,000 additional monthly revenue.

E-commerce Business Flourishes with Full-Funnel PPC Strategy

Ibi Marketing helped an e-commerce client increase revenue by crafting a data-driven, full-funnel PPC strategy. They utilized targeted campaigns across Google's Search, Display, and Shopping networks and transitioned older shopping campaigns to Google's modern Performance Max (PMax) campaigns. This comprehensive approach resulted in an 1133% increase in Return-On-Ad-Spend, securing an estimated $3.7 million in revenue from Google ads.

Lawn Care Company Grows with Targeted PPC

A Colorado lawn care company faced issues generating leads for one of its services. The challenge? Their ad budget was only $10 per day. Ibi Marketing’s solution was exact-match keyword targeting, dynamic ads, and persuasive ad copies. This strategy resulted in a 126% increase in total conversion and a rise in their conversion and click-through rates.

Local Hospital Achieves Top Search Rankings, Expands Reach

Ibi Marketing helped a leading New York healthcare provider surpass its competitors in search rankings and expand its reach beyond two locations. Within two months, their client secured the #1 spot for their primary keyword and dominated the top 5 search results. Over two years, active search rankings increased, leading to a 4,000-visitor monthly increase in search traffic and an estimated $3 million annual revenue boost from new patients.

Ibi Marketing’s Commitment to Shared Progress

Ibi Marketing's vision extends far beyond simply growing its agency. As Mr. Redmond notes, “We’re dedicated to helping businesses flourish online with our comprehensive suite of digital marketing strategies.”

This commitment positions Ibi Marketing as a leader in the digital marketing landscape and a dedicated partner invested in their clients' long-term growth.

MSN.com is a well-established publication and news organization took the time out to interview Internet Business Ideas and Marketing LLC (aka Ibi Marketing) CEO Terance “Terry” Redmond. This quick and informative read gives a little insight on the success of Ibi Marketing as well as himself.