In today’s fast-paced digital landscape, capturing a lead is only the first step. What truly determines success is what happens after that lead enters your pipeline. Many businesses spend substantial time, money, and energy generating leads, but most don’t put the same level of effort into nurturing them. The truth is simple, fortune isn’t in the follow-up, it is the follow-up. Contact us today to bring your follow-up game to the next level.

Whether you’re a small business owner, a sales professional, or a company scaling its operations, understanding the importance of consistent follow-up can dramatically change your results. With advanced automation tools now available through Internet Business Ideas and Marketing LLC (IBI Marketing), staying in front of your leads is easier, smarter, and more effective than ever. Reach out immediately for an automated follow-up workflow set up today

Why Following Up Matters More Than You Think

Most leads are not ready to buy the moment they contact you. In fact, research shows that:

• Only a small percentage of prospects convert on the first interaction.
• Many customers require multiple touchpoints before deciding.
• The business that stays top-of-mind usually wins the sale, not the business that reached out first.

When you fail to follow up consistently, you leave money on the table and unintentionally push your prospects toward competitors who simply stay persistent.

Why is 7 Touches Is the Magic Number (although Ibi Marketing does 10+)?

You may have heard that a lead needs to be contacted at least seven times before converting. Seven isn't a random number—it's backed by behavioral psychology and marketing data. Here’s why it works:

1. It Builds Trust Over Time

Most people need repeated exposure to a brand or offer before they feel comfortable taking action. Each touchpoint, email, text, call, voicemail, and social message reinforces your credibility.

2. Timing Matters

Your prospect may not be ready during your first or your second attempt. By the seventh touch (and often sooner), timing aligns with their needs.

3. Repetition Strengthens Recall

Consumers are bombarded with thousands of messages daily. Consistent follow-up ensures your business stays memorable.

4. Not Reaching Out Enough Costs You Sales

Studies show that most sales professionals stop after 1–2 attempts. Meanwhile, the top performers continue to reach out multiple times. Simply staying consistent puts, you in the top tier.

Following up seven or more times isn’t being pushy but it’s being professional, strategic, and customer focused.

YOU ARE A WINNER if you are still reading this because Ibi Marketing has a solution that makes Follow-Up Effortless.

The challenge for many businesses is time. Consistent follow-up requires structure, organization, and discipline and that’s exactly where Internet Business Ideas and Marketing LLC (IBI Marketing) steps in.

Introducing Our New Automated Workflow Process

Our newest automated system makes it virtually impossible for leads to slip through the cracks. Here’s what it can do for you:

✔ Automated Lead Nurturing

From the moment a lead enters your pipeline, they receive personalized communication emails, texts, reminders, and/or updates without you lifting a finger.

✔ Smart Sequencing

Your follow-up sequence is prebuilt to deliver multiple touchpoints (including those crucial seven touches) at optimal times.

✔ Lead Tracking & Engagement Insights

Know exactly who opened your emails, clicked your links, or responded—so you can focus on the hottest opportunities.

✔ Done-for-You Follow-Up Campaigns

We’ve crafted follow-up messages that convert, saving you writing time and increasing your results.

Need More Leads? We’ve Got You Covered

Follow-up only works if you have leads to follow up with. That’s why Internet Business Ideas and Marketing LLC specializes in generating high-quality leads for businesses across multiple industries. Whether you need inbound leads, referral opportunities, or targeted outreach campaigns, we help you grow your pipeline and your revenue. We can help you bring in consistent, qualified leads straight into your automated funnel. Lucky for you, we are just a phone call away.